Client | Bit / PT Bit Teknologi Nusantara • Category | Telecommunication • Our Services | Brand strategy, brand identity, brand guidelines, internal brand engagement.

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An entirely new brand design to portray an innovative company in the telecommunications network infrastructure provider business.

Bit establsihed in 2008 to provide advanced technological solutions to cellular operators. Bit has the necessary licensing, infrastructure, technical competency and capacity to adapt the latest international solutions to its local client’s needs.

Branding Challenges and Solutions

The dynamic of technological developments are motivating greater demands for quality service among both corporate clients and individuals.

Bit sees huge opportunities in the massive bandwith challenges facing telecommunication service providers, and is ready with the technology and infratructure necessary to enable better, faster data connectivity, messaging, video streaming and cutting edge services anyplace and anytime.

In order to keep pace with their growing business, PT Bit Teknologi Nusantara recognized it must revamp its brand identity and brand communication program in order to convey its competitive edge and attract potential clients.

The branding platform was based on the core idea of “Innovative and Forward Thinking” that demonstrates its brand personality; innovative, mindful and agile.

The symbol consists of dots arranged by size gradient to express the concept that Bit provides total solutions for clients as a telecommunication solutions provider. The color spectrum and movement of the symbol reflect Bit as an innovative, constantly improving and responsive company that seeks out solutions for its clients.


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