Client | PT Barclay Products (The Tempo Group) • Category | Consumer goods • Our Services |     
Brand identity refinement, packaging label design.

Business and Professional Services
OWMP International-Brunei Darussalam
• PT Architect Indomegah
Consumer and Household Products
PT Barclay Products Ltd (The Tempo Group)
• PT Sinar Himalaya
Energy, Mining and Utilities
• BP Indonesia
PT Bukit Makmur Mandiri Utama
PT Delta Dunia Makmur Tbk
Financial Services
Al Ahli-National Commercial Bank (NCB), Saudi Arabia
• Bank Danamon
• Bank NISP
• Bank Rakyat Indonesia
• GE Finance
Mega First-PT Bank Mega Tbk
PT Bank Tabungan Negara (Persero) Tbk
The Ministry of Trade the Republic of Indonesia
PT Akbar Bersama
Amuz Group
PT Aero Wisata
PT Api Metra Boga
• PT Biro Perjalanan Wisata Mila

Rejuvenating and solidifying the overall brand design of a baby care
product throughout the whole product variant.
My Baby

My Baby is a baby care product range consist of powder, soap, shampoo, oil and lotion. A brand design refinement was needed in order to revitalize the look and feel, as well as to reinforce attractiveness and uniqueness of the packaging design.

Branding Challenges and Solutions

The objective of the design and label change is mainly to retain the existing customers, with its fresher, cuter and nicer approach that better features and focuses on the modern aspects of ‘My Baby’. The ‘My Baby’ brand should no longer be perceived as the cheap brand and more should be able to compete with the main competitor.

Inkara’s brand design platform was based on the core idea of “Conveying a Fresh, Cute and ‘Baby’ Look”. The design’s strengths are in the conveyance of clearer more interesting information supported by the overall attractive design. It’s capable of attracting consumers to get to know ‘My Baby’ products better.


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