Client | PT Barclay Products (The Tempo Group) • Category | Consumer goods • Our Services |     
Brand identity refinement, packaging label design.

PT Paperina Dwijaya
• PT Rajawali Corporation
PT Vinotindo Grahasarana
Regar Orchids
• URS Corporation
Bahama Group
Pakuwon Group
PT Bakrie Nirwana Semesta
PT Bakrieland Development Tbk
PT Cowell Development Tbk
PT Lippo Cikarang Tbk
PT Pakuwon Jati tbk
• PT Summarecon Agung Tbk
San Diego Hills-PT Lippo Karawaci Tbk
Sentosa Worldwide Resorts
Batavia Software Inc.
• PT Aplikanusa Lintasarta
• PT Astra Graphia Tbk
PT Bit Teknologi Nusantara
PT Continental Power

Rejuvenating and solidifying the overall brand design of a baby care
product throughout the whole product variant.
My Baby

My Baby is a baby care product range consist of powder, soap, shampoo, oil and lotion. A brand design refinement was needed in order to revitalize the look and feel, as well as to reinforce attractiveness and uniqueness of the packaging design.

Branding Challenges and Solutions

The objective of the design and label change is mainly to retain the existing customers, with its fresher, cuter and nicer approach that better features and focuses on the modern aspects of ‘My Baby’. The ‘My Baby’ brand should no longer be perceived as the cheap brand and more should be able to compete with the main competitor.

Inkara’s brand design platform was based on the core idea of “Conveying a Fresh, Cute and ‘Baby’ Look”. The design’s strengths are in the conveyance of clearer more interesting information supported by the overall attractive design. It’s capable of attracting consumers to get to know ‘My Baby’ products better.


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