Client | PT Patra Jasa • Category | Hospitality • Our Services | Brand equity study, brand strategy, brand identity, brand guidelines, internal brand engagement.




PT Citraceria Usaha Khalifah
PT Marintur Indonesia
PT Patra Jasa
Industrial and Manufacturing
PT Arianto Darmawan
PT Rekayasa Industri
Institutions and Nonprofits
Bina Nusantara
Darul Hikam Foundation
• Duta Bangsa
• Galeri Nasional Indonesia
• Syamsi Dhuha Foundation
• Visi Indonesia 21 by Modernisator Indonesia
• Yayasan Akbar Bersama
Investment Service
• PT Optima Kharya Capital Management
• PT Infomedia Nusantara
PT Radio Madinatussalam
• Dames and Moore Indonesia
• Point Square Mall
• PT HM Sampoerna Tbk
• PT Kliring Berjangka Indonesia (Persero)

Carrying through on a new corporate culture and identity
Patra Jasa

Patra Jasa was founded in 1975 as an asset management company for the Indonesian state oil and gas company Pertamina. PT Patra Jasa has since moved into a new era of business development in hotels, residential buildings, and office towers.

Patra Jasa transformed its corporate culture into performance based action, while establishing a new vision and mission, along with formulating new corporate principles.

To find a way to visual these new corporate principles known as SMILE (Satisfaction, Maximizing profit, Innovation, Learning continuously, Environmental and social responsibility) in its new brand identity.

The Patra Jasa brand identity reflects a newly aggressive corporate culture and dynamic change based on the company’s lofty ideals values; all represented in the symbol of a heart and a smile that is sure to instill confidence in the company in the minds of its customers. 


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