Client | PT Patra Jasa • Category | Hospitality • Our Services | Brand equity study, brand strategy, brand identity, brand guidelines, internal brand engagement.




Business and Professional Services
OWMP International-Brunei Darussalam
• PT Architect Indomegah
Consumer and Household Products
PT Barclay Products Ltd (The Tempo Group)
• PT Sinar Himalaya
Energy, Mining and Utilities
• BP Indonesia
PT Bukit Makmur Mandiri Utama
PT Delta Dunia Makmur Tbk
Financial Services
Al Ahli-National Commercial Bank (NCB), Saudi Arabia
• Bank Danamon
• Bank NISP
• Bank Rakyat Indonesia
• GE Finance
Mega First-PT Bank Mega Tbk
PT Bank Tabungan Negara (Persero) Tbk
The Ministry of Trade the Republic of Indonesia
PT Akbar Bersama
Amuz Group
PT Aero Wisata
PT Api Metra Boga
• PT Biro Perjalanan Wisata Mila

Carrying through on a new corporate culture and identity
Patra Jasa

Patra Jasa was founded in 1975 as an asset management company for the Indonesian state oil and gas company Pertamina. PT Patra Jasa has since moved into a new era of business development in hotels, residential buildings, and office towers.

Patra Jasa transformed its corporate culture into performance based action, while establishing a new vision and mission, along with formulating new corporate principles.

To find a way to visual these new corporate principles known as SMILE (Satisfaction, Maximizing profit, Innovation, Learning continuously, Environmental and social responsibility) in its new brand identity.

The Patra Jasa brand identity reflects a newly aggressive corporate culture and dynamic change based on the company’s lofty ideals values; all represented in the symbol of a heart and a smile that is sure to instill confidence in the company in the minds of its customers. 


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