Client | PT Bukit Makmur Mandiri Utama • Category | Mining • Our Services | Brand strategy, brand identity, brand guidelines, internal brand engagement.

Business and Professional Services
OWMP International-Brunei Darussalam
• PT Architect Indomegah
Consumer and Household Products
PT Barclay Products Ltd (The Tempo Group)
• PT Sinar Himalaya
Energy, Mining and Utilities
• BP Indonesia
PT Bukit Makmur Mandiri Utama
PT Delta Dunia Makmur Tbk
Financial Services
Al Ahli-National Commercial Bank (NCB), Saudi Arabia
• Bank Danamon
• Bank NISP
• Bank Rakyat Indonesia
• GE Finance
Mega First-PT Bank Mega Tbk
PT Bank Tabungan Negara (Persero) Tbk
The Ministry of Trade the Republic of Indonesia
PT Akbar Bersama
Amuz Group
PT Aero Wisata
PT Api Metra Boga
• PT Biro Perjalanan Wisata Mila

A mark of reliable partner for the second largest coal mining
contractor in Indonesia.

Buma is the second largest coal mining contractor in Indonesia, provides open-cut mining services to the largest coal producers in the country. Its customers include key coal producers, such as Adaro, Arutmin, Bayan, Berau, Kideco and Lanna Resources. Buma has 7750 employees and operates 2900 units of  heavy equipment.

Buma, which has been acquired and is now an integral part of the holding company PT Delta Dunia Makmur Tbk. There are challenges and consequences for a subsidiary of a holding company listed on the stock exchange, so it is necessary to improve performance, specifically in relation to financials and professional infrastructure.

With the change in ownership, Buma has entered a new era that requires a new, positive image to show employees and customers alike. One of the main agendas is to develop a new brand identity that can  reflect the vision and best practices of Buma.

The branding platform was based on the core idea of “The Reliable Partner”. The “M” in the identity depicts two figures holding hands representing Buma’s continuous focus on being the trusted leader in mining services through long-term reliable and preferred partnerships with its customers, employees and stakeholders. The color green signifies prosperity for its stakeholders and a commitment to ensure environmentally sustainable business practices, the blue represents professionalism and  integrity whilst orange epitomizes optimism for the future through enhanced value creation.

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