Client | Aerowisata Hotels & Resorts / PT Aero Wisata • Category | Hospitality • Our Services | Brand strategy, brand name, brand logo, brand guidelines, internal brand engagement.

 
Hospitality
PT Citraceria Usaha Khalifah
PT Marintur Indonesia
PT Patra Jasa
Industrial and Manufacturing
PT Arianto Darmawan
PT Rekayasa Industri
Institutions and Nonprofits
Bina Nusantara
Darul Hikam Foundation
• Duta Bangsa
• Galeri Nasional Indonesia
• Syamsi Dhuha Foundation
• Visi Indonesia 21 by Modernisator Indonesia
• Yayasan Akbar Bersama
Investment Service
• PT Optima Kharya Capital Management
Media
• PT Infomedia Nusantara
PT Radio Madinatussalam
Others
• Dames and Moore Indonesia
EarthOne/Paperina
• Point Square Mall
• PT HM Sampoerna Tbk
• PT Kliring Berjangka Indonesia (Persero)

Setting forth 'Authentic Indonesian Hospitality' as the umbrella for rebranding activities.
Aerowisata Hotels & Resorts

Aerowisata Hotels & Resorts is a division of PT Aero Wisata, a hospitality company and subsidiary of PT Garuda Indonesia. The company aims to operate 35 hotels by 2017.

This extensive rebranding program was undertaken to sharpen Aerowisata Hotels & Resorts’ edge in an increasingly competitive industry 40 years after the company opened its first accommodations facility, Sanur Beach Hotel. Before the rebranding, the lack of proper structuring of the company’s portfolio had caused poor brand awareness of the hotels owned and managed by Aerowisata Hotels and Resorts. In turn, this lack of public recognition had created a negative perception of the company among investors. 

The decision to undertake the rebranding of the Aerowisata Hotels & Resorts portfolio encompassed the redeveloping of brand architecture, the sharpening of brand positioning, and the changing of brand identity.  

The solution for the required redevelopment of the Aerowisata Hotels and Resorts’ brand architecture involved the classification of the company’s portfolio brands into three categories; upscale, midscale and economy, which replaced the previous star ranking system. The Upscale category was called Prama, the Midscale category was named Kila and the Economy category was designated as Asana. This redevelopment also encompassed brand name, brand logo and visual elements. 

 
1234
© 2013 Inkara Brand Consulting. All Rights Reserved