Buma is the second largest coal mining contractor in Indonesia, provides open-cut mining services to the largest coal producers in the country. Its customers include key coal producers, such as Adaro, Arutmin, Bayan, Berau, Kideco and Lanna Resources. Buma has 7750 employees and operates 2900 units of heavy equipment.
Buma, which has been acquired and is now an integral part of the holding company PT Delta Dunia Makmur Tbk. There are challenges and consequences for a subsidiary of a holding company listed on the stock exchange, so it is necessary to improve performance, specifically in relation to financials and professional infrastructure.
With the change in ownership, Buma has entered a new era that requires a new, positive image to show employees and customers alike. One of the main agendas is to develop a new brand identity that can reflect the vision and best practices of Buma.
The branding platform was based on the core idea of “The Reliable Partner”. The “M” in the identity depicts two figures holding hands representing Buma’s continuous focus on being the trusted leader in mining services through long-term reliable and preferred partnerships with its customers, employees and stakeholders. The color green signifies prosperity for its stakeholders and a commitment to ensure environmentally sustainable business practices, the blue represents professionalism and integrity whilst orange epitomizes optimism for the future through enhanced value creation.