Patra Jasa was founded in 1975 as an asset management company for the Indonesian state oil and gas company Pertamina. PT Patra Jasa has since moved into a new era of business development in hotels, residential buildings, and office towers.
Patra Jasa transformed its corporate culture into performance based action, while establishing a new vision and mission, along with formulating new corporate principles.
To find a way to visual these new corporate principles known as SMILE (Satisfaction, Maximizing profit, Innovation, Learning continuously, Environmental and social responsibility) in its new brand identity.
The Patra Jasa brand identity reflects a newly aggressive corporate culture and dynamic change based on the company’s lofty ideals values; all represented in the symbol of a heart and a smile that is sure to instill confidence in the company in the minds of its customers.