Client | Rekind / PT Rekayasa Industri • Our Services | Brand equity study, brand strategy, brand identity, internal brand engagement.

Business and Professional Services
OWMP International-Brunei Darussalam
• PT Architect Indomegah
Consumer and Household Products
PT Barclay Products Ltd (The Tempo Group)
• PT Sinar Himalaya
Energy, Mining and Utilities
• BP Indonesia
PT Bukit Makmur Mandiri Utama
PT Delta Dunia Makmur Tbk
Financial Services
Al Ahli-National Commercial Bank (NCB), Saudi Arabia
• Bank Danamon
• Bank NISP
• Bank Rakyat Indonesia
• GE Finance
Mega First-PT Bank Mega Tbk
PT Bank Tabungan Negara (Persero) Tbk
The Ministry of Trade the Republic of Indonesia
PT Akbar Bersama
Amuz Group
PT Aero Wisata
PT Api Metra Boga
• PT Biro Perjalanan Wisata Mila

Rebranding a business with standing as a national asset into a company considered a market leader in the engineering, procurement and construction.

Rekind-PT Rekayasa Industry was established by the Indonesian government in 1981 to support the development of an independent nation through excellence in the field of Engineering, Procurement and Construction (EPC).

Rekind focused on a number of priorities in its efforts to become a market leader, both locally and internationally, in the field of EPC; one of them being the rebranding program. This included an initial brand equity study for Rekind, with the following purposes in mind: understand the added values inherent in Rekind, understand what Rekind's stakeholders have experienced and learned about the Rekind brand overtime, as well as providing recommendations to support development of brand strategy, brand identity, and brand communication for Rekind.

In order to optimally focus its rebranding program, Rekind was advised to communicate clearly its value proposition, and to reinforce the message that Rekind is a reputable and experienced industrial services company, while pointing out that Rekind is expanding its scope of business with an eye to entering the investment sector.

The change in the brand logo was expression of Rekind's existence as a dynamic company that continuously innovates toward perfecting its service provision, while consistently improving its capacity to face all challenges in the industry and to fulfill its commitment well into the future.


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